Strategize Like A CMO

Shift your mindset from campaigns to company growth. 

Implement Like A CMO

From ideas to impact- implement with intention. 

Assess Like A CMO

Know what's working, what's wasting, and what's next. 

About The CMO Academy

Legal marketing is a different beast. Traditional marketing rules do not always apply, advertising costs rise significantly each year, and out-of-town competition is always around the corner. Even with previous experience, many marketers enter legal marketing unsure of how to build strategies that make the phone ring, manage vendors, and stay up date to with digital swings.  That’s where The CMO Academy comes in.  Marketers Will Learn How To: -Mine The Database For Referrals -Make Every Client An Ambassador For The Firm -Cement Attorney Referral Relationships -Implement Client Focused Digital Strategies -Create a 2 Page Marketing Plan -Master Vendor Management

Meet Cassidy Lewis

Cassidy Lewis is a nationally recognized marketing strategist, speaker, and chief marketing officer.
 She brings over 15 years of marketing and sales experience to The CMO Academy with 7 of those years in personal injury. As the chief marketing officer at Cooper Hurley Injury Lawyers she leads the firm’s marketing and intake departments and is the primary decision maker for the company’s marketing, branding, and advertising efforts. Her job is to make the phone ring with the right cases. With a B.S. in Business and a M.A in Digital Marketing Cassidy possesses both academic and real-world experience. Both experiences help shape her approach to marketing strategy.

Curriculum

14 Chapters · 63 Lessons

  1. 1

    Welcome

    1. Welcome Free preview
  2. 2

    Intake

    1. (Included in full purchase)

      Intake - Intro

    2. (Included in full purchase)

      Intake Tactics

    3. (Included in full purchase)

      Intake Tactics Part 2

    4. (Included in full purchase)

      KPI's for Intake

  3. 3

    Client Services

    1. (Included in full purchase)

      Client Services Intro

    2. (Included in full purchase)

      Tactics for Client Services Part 1

    3. (Included in full purchase)

      Tactics for Client Services Part 2

    4. (Included in full purchase)

      Personal Nuggets

    5. (Included in full purchase)

      Status Change

    6. (Included in full purchase)

      Former Clients

    7. (Included in full purchase)

      KPI's for Client Services

  4. 4

    Community Marketing

    1. (Included in full purchase)

      Community Marketing Intro

    2. (Included in full purchase)

      Choose your Passion

    3. (Included in full purchase)

      Tactics for Community Marketing

    4. (Included in full purchase)

      Owning your Giving

    5. (Included in full purchase)

      KPI's for Community Marketing

  5. 5

    Attorney Marketing

    1. (Included in full purchase)

      Attorney Marketing

    2. (Included in full purchase)

      Tactics for Attorney Marketing

    3. (Included in full purchase)

      Gifting

    4. (Included in full purchase)

      LinkedIn

    5. (Included in full purchase)

      The Education Strategy

    6. (Included in full purchase)

      Attorney Friends

    7. (Included in full purchase)

      KPI's for Attorney Marketing

  6. 6

    Referral Marketing

    1. (Included in full purchase)

      Referral Marketing Intro

    2. (Included in full purchase)

      How to Raffle

    3. (Included in full purchase)

      Audit Your Database

    4. (Included in full purchase)

      KPI's for Referral Marketing

  7. 7

    Email Marketing

    1. (Included in full purchase)

      Email Marketing

    2. (Included in full purchase)

      Email Marketing Tactics

    3. (Included in full purchase)

      KPI's for Email Marketing

  8. 8

    Social Media Marketing

    1. (Included in full purchase)

      Social Media Marketing Intro

    2. (Included in full purchase)

      Tactics for Social Media Marketig

    3. (Included in full purchase)

      KPI's for Social Media Marketing

  9. 9

    Reviews

    1. (Included in full purchase)

      Reviews Intro

    2. (Included in full purchase)

      Tactics for Reviews

    3. (Included in full purchase)

      Getting Reviews

    4. (Included in full purchase)

      Bad Reviews

    5. (Included in full purchase)

      KPI's for Reviews

    6. (Included in full purchase)

      Review Competitions

  10. 10

    Digital Marketing

    1. (Included in full purchase)

      Digital Marketing Intro

    2. (Included in full purchase)

      The Algorithm

    3. (Included in full purchase)

      EEAT for Content

    4. (Included in full purchase)

      Accurate and Cited Content

    5. (Included in full purchase)

      Creating Content

    6. (Included in full purchase)

      KPI's for Content

    7. (Included in full purchase)

      Authoritativeness

    8. (Included in full purchase)

      KPI's for Authoritativeness

    9. (Included in full purchase)

      Technical SEO

    10. (Included in full purchase)

      Introduction to Google Search Console

    11. (Included in full purchase)

      How To- Google LSAs

  11. 11

    Vendor Management

    1. (Included in full purchase)

      Vendor Management Intro

    2. (Included in full purchase)

      Vendor Collaboration

    3. (Included in full purchase)

      Vendor Audit

    4. (Included in full purchase)

      Calling References

  12. 12

    Hiring a Marketer

    1. Hiring a Marketer Intro Free preview
    2. Posting The Job Free preview
    3. The Interview Free preview
    4. The First 90 Days Free preview
  13. 13

    Let's Plan For Next Year

    1. (Included in full purchase)

      Budgeting for Marketing Success

    2. (Included in full purchase)

      Creating a Marketing Playbook

    3. (Included in full purchase)

      Creating an Effective Marketing Action Plan

  14. 14

    Closing Remarks

    1. (Included in full purchase)

      Closing Remarks

Let's Build Your ROI Focused Marketing Strategy- Enroll Now.

One Time Payment, Life Time Access. 

$997.00

Enroll now Free preview